Learning how to start a bath bomb business from home can be the key to financial independence.
I say this not because bath bombs are some magical product people buy in droves, but it is a product you can make from home, which will give you the flexibility that most other physical products just do not give you.
So in this guide, I’m going to assume you’re a bath bomb creator.
This means you’ll have to deal with all the pro’s and con’s of creating your own bath bombs. One of those pros being that it’s one of the better business ideas for introverts. But you’ll see what I mean.
So let’s get started…
Is A Bath Bomb Business Profitable?
Whether a business model can be profitable or not is a complicated question.
Technically, a bath bomb business can be extremely profitable. At the same time, it can be extremely unprofitable. It all really depends on how you go about building it.
This comes down to unit economics.
Luckily, because you can make bath bombs in-house, your chances of building a profitable bath bomb business from scratch skyrockets. Your startup costs become very minimal and your margins are better than average. Both are key, especially at the startup stage.
So compared with other businesses, bath bombs have very little downside.
From there, it’s about your ability to sell bath bombs at scale and at full price. If you can do this, then you’ll be able to build a profitable bath bomb business. And considering there are other 7 figure bath bomb brands, there’s no real reason why you can’t do the same.
How Much Does It Cost To Start A Bath Bomb Business?
Bath bombs are one of those businesses with extremely low startup costs.
If you decide to make them by hand, you can start a bath bomb business with a couple hundred dollars. This includes all materials and packaging materials for a small batch of bath bombs. This is perfect for when you’re just starting out.
If you decide to get them manufactured by a 3rd party contractor, then you’re looking at a low 4 figure investment. This is mostly due to your minimums. When you make your own bath bombs, you can control exactly how many you want to make. When you work with a manufacturer though, they will require a certain amount of units so that they also make a profit.
Neither of these startup costs include marketing costs though.
This can always vary wildly because you can pour an unlimited amount of money into advertising. But if you follow the plan I lay out today, it’s safe to say you would only need about $500 in marketing.
At least to get the business going.
The Bath Bomb Business Plan: Build
I’m a firm believer in the content and commerce business model. This is when you build an audience first, then launch whatever ecommerce product you want to sell to that audience.
I believe it even more when it comes to bath bombs due to their low price points.
So starting 6 months before you launch your brand, I suggest you start building an audience of people who are interested in your topic. This can be done through a blog, Youtube, or even TikTok. It doesn’t really matter which one you pick.
What does matter is that you pick 1 channel and go all in on it.
Assuming you’re the one making all of the content, this will allow you to get customers who will buy on day 1 without having to pay for Facebook ads. This is critical for new brands because it maximizes profit, which then can be leveraged to help to grow the business faster.
It’s also easier to sell your bath bombs to an organic audience compared to paid traffic.
The Bath Bomb Business Plan: Launch
Once you’re about one month away from launching, it’s now time to build a pre-launch list from all the organic traffic you’ve been working on for the past 6 months. These will be the people who are most likely to buy your bath bombs, so they will convert the highest.
For maximum efficiency, you’ll want to separate your launch into 3 rounds.
More specifically, you’ll want to launch your first batch of bath bombs and see the response. If you get the green light, then launch another bigger batch with any additional changes to the product you may have gotten from customers. And then if that does well, then launch a third time and keep your store opened permanently.
Since you’re making the bath bombs yourself, doing it this way removes a lot of early stress.
It also incentivizes customers to buy right now and gives you time to analyze your data.
These are all huge pro’s, especially if this is the first ecommerce business you’re actually building. Even if you’re experienced though, using this 3 step format just makes things a lot easier and allows you to pivot early in the process if something goes wrong.
The Bath Bomb Business Plan: Scale
Now, it’s time to turn your bath bomb business into a full time gig.
At this point, you now have a proven product or product line, your Shopify store is now permanently open, and you’ve got a very small audience of people who like what you do.
The rest is just increasing your traffic.
The easiest way to do this is to keep building up your organic audience. This will serve as the foundation of your bath bomb brand. The moment you stop growing your organic audience is the moment your brand will start to slowly die. So keep building it and after 1-2 years, expand into other channels. Very few brands want to do this, but it’s absolutely critical if you want to win.
The other options come down to earned and paid media.
Earned media is whatever type of media that comes from a third party source. For example, your brand can be featured on Shape magazine or you can have an influencer shout out your brand to you audience. The great part about earned media is that it’s free traffic and it can usually be repurposed in some way, shape, or form to make ads work even better.
Paid media is whatever type of media you pay for. For example, you can do Facebook ads or you can pay for niche newsletter sponsorship. This will be the most influential marketing channel as you grow because it’s very fast.
To scale, you’ll need all 3 working together so you can grow while staying profitable.